The Jaeger Boutique floor is officially launched

by RAIL BLAZING on Friday, 19 April 2013

On Wednesday 17th April 2013 The Jaeger Boutique floor was revealed and launched.




Showcasing the very best of British fashion and design, including our very own Mercy Delta and Dress label Suzannah. The Boutique Gallery is launched exclusively to the flagship Regent Street store to sit alongside Jaeger's collection of boutique wear.



in attendance were stylist celebrities who included:


Daisy Lowe


Laura Bailey


Angela Scanlon


Noelle Reno


Fashion Blogger: Ella Catliff 


Fashion Blogger: Peony Lim

Please do all pop along to the 2nd floor to discover the amazing talent! 







Mercy Delta Launches in Jaeger Boutique Regent Street

by RAIL BLAZING on Monday, 15 April 2013


You can now find Mercy Delta in Jaeger on the Boutique Floor - Regent Street! Check out some of the scarves below which you can find in-store! 

















Mercy Delta Sample Sale Saturday 13th April 2013 12 noon until 6PM!!

by RAIL BLAZING on Thursday, 11 April 2013

Please do pop down to Mercy Delta's sample sale!

All info below!

Spread the word!

Lots of bargains to be had!




Jaeger Boutique

by RAIL BLAZING on Friday, 5 April 2013


JAEGER will open a new space in its Regent Street flagship tomorrow, housing a curated mix of Britain's leading emerging brands. The Boutique Gallery will feature ready-to-wear, jewellery and accessories labels - including Preen, Mawi and Charlotte Taylor - which will sit alongside the British brand's contemporary Boutique line. The aim of the project is to offer a platform for the UK's design talent in a central London location.
"The new Boutique Gallery at Jaeger Regent Street offers an exciting opportunity for fresh young British designer brands to showcase in this iconic location alongside our own Boutique by Jaeger brand," Shailina Parti, Jaeger brand director, told us. "It offers innovation, pure design and a Brit ethos that demonstrates our commitment to the UK and to home-grown talent and design."
The area, which will be situated on the store's second floor, will also be home to a complimentary coffee lounge - with views over Regent Street and a gallery wall displaying Jaeger's rich history.




The Floor 




The Brands









ALOE 





Claire Coles
















Lara Bohinc
















The Collection